Concord Grape

Concord Grape by Sherwin Williams is a cool deeper color. It will usually read cool in most homes rather than a sharp pure white.

Concord Grape sits in the purple or violet family. Its hue is about 264°, which keeps it in that range on the color wheel.

Brightness is about 5%. Saturation is around 23%. Lightness (HSL L) is roughly 28%. Hue is close to 264°. The hex value is #443757. The RGB value is 68, 55, 87.

Concord Grape has brightness around 5%. It is deeper, so it usually looks best in rooms with fair to strong daylight, where there is enough light to show the color.

You can match Concord Grape with simple whites for trim and ceiling, or with nearby neutrals from the same brand. The similar colors and complementary colors on this page are a good starting point for pairing.

Concord Grape works well as an accent on one or two walls, in cozy rooms, or in spaces with stronger daylight where a deeper color will not feel heavy.

Concord Grape is softer than a pure untinted white. The cool undertone and deeper color feel more gentle on the eye, so it tends to look calmer and less stark on large walls.