Soho Loft

Soho Loft by Benjamin Moore is a neutral deeper color. It will usually read neutral in most homes rather than a sharp pure white.

Soho Loft sits in the red or pink family. Its hue is about 17°, which keeps it in that range on the color wheel.

Brightness is about 30%. Saturation is around 3%. Lightness (HSL L) is roughly 59%. Hue is close to 17°. The hex value is #999492. The RGB value is 153, 148, 146.

Soho Loft has brightness around 30%. It is deeper, so it usually looks best in rooms with fair to strong daylight, where there is enough light to show the color.

You can match Soho Loft with simple whites for trim and ceiling, or with nearby neutrals from the same brand. The similar colors and complementary colors on this page are a good starting point for pairing.

Soho Loft works well as an accent on one or two walls, in cozy rooms, or in spaces with stronger daylight where a deeper color will not feel heavy.

Soho Loft is softer than a pure untinted white. The neutral undertone and deeper color feel more gentle on the eye, so it tends to look calmer and less stark on large walls.