Rust

Rust by Benjamin Moore is a warm deeper color. It will usually read warm in most homes rather than a sharp pure white.

Rust sits in the red or pink family. Its hue is about 18°, which keeps it in that range on the color wheel.

Brightness is about 19%. Saturation is around 48%. Lightness (HSL L) is roughly 48%. Hue is close to 18°. The hex value is #b66340. The RGB value is 182, 99, 64.

Rust has brightness around 19%. It is deeper, so it usually looks best in rooms with fair to strong daylight, where there is enough light to show the color.

You can match Rust with simple whites for trim and ceiling, or with nearby neutrals from the same brand. The similar colors and complementary colors on this page are a good starting point for pairing.

Rust works well as an accent on one or two walls, in cozy rooms, or in spaces with stronger daylight where a deeper color will not feel heavy.

Rust is softer than a pure untinted white. The warm undertone and deeper color feel more gentle on the eye, so it tends to look calmer and less stark on large walls.