Jojoba

Jojoba by Benjamin Moore is a neutral deeper color. It will usually read neutral in most homes rather than a sharp pure white.

Jojoba sits in the yellow or beige family. Its hue is about 74°, which keeps it in that range on the color wheel.

Brightness is about 24%. Saturation is around 9%. Lightness (HSL L) is roughly 50%. Hue is close to 74°. The hex value is #858a74. The RGB value is 133, 138, 116.

Jojoba has brightness around 24%. It is deeper, so it usually looks best in rooms with fair to strong daylight, where there is enough light to show the color.

You can match Jojoba with simple whites for trim and ceiling, or with nearby neutrals from the same brand. The similar colors and complementary colors on this page are a good starting point for pairing.

Jojoba works well as an accent on one or two walls, in cozy rooms, or in spaces with stronger daylight where a deeper color will not feel heavy.

Jojoba is softer than a pure untinted white. The neutral undertone and deeper color feel more gentle on the eye, so it tends to look calmer and less stark on large walls.