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Benjamin Moore Blue Allure 771

Blue Allure

Benjamin Moore

771

About Blue Allure by Benjamin Moore

Blue Allure 771 by Benjamin Moore is a mid cool shade with a simple, inviting feel. It shows brightness around 70% and hue near 192° for steady results across rooms. Gives balance to offices, kitchens, and entries. Pairs well with crisp whites, charcoal, and light woods.

Brightness: 69.8%

Tone: Cool

HEX: #c0dfe7

RGB: 192, 223, 231

Hue192°

Saturation45%

Lightness83%

Similar Colors by Benjamin Moore

These are close matches to Blue Allure from the same brand. They keep a similar look and work well in the same type of rooms.

Frequently asked questions

Quick answers about how Blue Allure looks in real rooms, how it behaves with light, and how it pairs with other shades.

Is Blue Allure 771 a warm or cool color?
Blue Allure by Benjamin Moore is a cool mid tone color. It will usually read cool in most homes rather than a sharp pure white.
What type of color is Blue Allure?
Blue Allure sits in the blue family. Its hue is about 192°, which keeps it in that range on the color wheel.
What are the color stats for Blue Allure?
Brightness is about 70%. Saturation is around 45%. Lightness (HSL L) is roughly 83%. Hue is close to 192°. The hex value is #c0dfe7. The RGB value is 192, 223, 231.
Is Blue Allure better for dark rooms or bright rooms?
Blue Allure has brightness around 70%. It sits in the middle, so it can work in both darker and brighter rooms if you balance the lighting.
Which colors go with Blue Allure?
You can match Blue Allure with simple whites for trim and ceiling, or with nearby neutrals from the same brand. The similar colors and complementary colors on this page are a good starting point for pairing.
Where does Blue Allure work best in a home?
Blue Allure works well as an accent on one or two walls, in cozy rooms, or in spaces with stronger daylight where a deeper color will not feel heavy.
How does Blue Allure compare to a pure white paint?
Blue Allure is softer than a pure untinted white. The cool undertone and mid tone color feel more gentle on the eye, so it tends to look calmer and less stark on large walls.

Lighter Shades by Benjamin Moore

These lighter shades sit above Blue Allure in brightness. They give a softer feel without drifting far from the same family.

Darker Shades by Benjamin Moore

These colors drop a bit below Blue Allure in brightness. They can add depth without leaving the same style.

Complementary Colors by Benjamin Moore

These colors sit on the opposite side of the color wheel from Blue Allure. They add contrast without clashing.

Alternate Colors by other brands

These colors from other brands have a similar look to Blue Allure. They are helpful if you switch between brands or match to a contractor’s paint line.