I Heart Potion

I Heart Potion by Behr is a neutral deeper color. It will usually read neutral in most homes rather than a sharp pure white.

I Heart Potion sits in the purple or violet family. Its hue is about 290°, which keeps it in that range on the color wheel.

Brightness is about 27%. Saturation is around 24%. Lightness (HSL L) is roughly 60%. Hue is close to 290°. The hex value is #a97fb1. The RGB value is 169, 127, 177.

I Heart Potion has brightness around 27%. It is deeper, so it usually looks best in rooms with fair to strong daylight, where there is enough light to show the color.

You can match I Heart Potion with simple whites for trim and ceiling, or with nearby neutrals from the same brand. The similar colors and complementary colors on this page are a good starting point for pairing.

I Heart Potion works well as an accent on one or two walls, in cozy rooms, or in spaces with stronger daylight where a deeper color will not feel heavy.

I Heart Potion is softer than a pure untinted white. The neutral undertone and deeper color feel more gentle on the eye, so it tends to look calmer and less stark on large walls.